Make a Free Custom About Us for Any Website

About Us pages are sometimes overlooked and often undervalued. In today’s business world, there isn’t as much face-to-face interaction as there once was, so you’d be surprised how frequently site visitors find their way to your About Us page to learn more about you and your people.

The About Us page helps others better understand who makes up your company and what your team members are all about.

Site visitors turn into customers once an element of rapport building and trust has formed. The About Us page is one more way of accomplishing that goal.

The ability to open a new store without needing a brick-and-mortar location (i.e., eCommerce) produces more competition than ever in the marketplace. Besides your product or service, what else sets you apart from your competition? Your unique story and your people do.

In this way, your About Us page can be a marketing tool for site visitors who are still in the awareness or consideration phase of the sales funnel. Your product may be superior to your competitors, but you risk losing that sale if they’ve built a closer relationship with them instead of you.

The most critical element in an About Us page is individuality. Be uniquely you. Here are some best practices to abide by:

1. Allow your team members to write their own stories. It should be in their voice.
2. Have each person include information about their business and personal life. Humanize your company.
3. Use vibrant full-color active photos. Staged headshots are so 1999.

An About Us page can be vital to your content marketing strategy. The time-consuming part is up to you. It depends on how many team member tiles you’d like to create and what customization you’d like to do. It is a best practice to put ample thought and attention into what you want to communicate to your site visitors with your About Us page.

POWR has more than 3,000 5-star reviews as a testament to how easy all our website apps are to create and install. The process is simple and intuitive. The POWR Editor will lead you step by step until your About Us page is customized and completed to your exact specifications.