Make a Free Custom Instagram Feed for Any Website

If your business site is your sales hub – packed with product and service content – your Instagram feed is that sparkle of personality that brings your brand to life! Adding a POWR Instagram widget or plugin to your website is a fantastic way to boost engagement, drive traffic, and make quality content shareable.

The more customers share your Instagram photos, the wider your audience, the larger your chunk of market share, and the higher your follower count – so if you've got an excellent Instagram feed, maximizing the value of each post is a no-brainer.

One-click share functionality across all social channels means you maintain a strong digital presence on all platforms and organic engagement from your loyal customers when you embed your feed onto your site.

Keep doing what you're doing, maintaining a solid flow of original, engaging content, and your Instagram feed plugin will do the rest!

A crucial advantage of linking your Instagram feed with your site is that it demonstrates confidence and openness to engaging with customers on their terms. Social media, as we all know, has its risks and rewards. But overall, Instagram provides a massive opportunity to leverage reviews and comments (yes, even the negative ones) to exhibit the brand behaviors you want to be known for. Credibility distinguishes you from thousands of competitors, demonstrating your values and amplifying your brand voice.

An active Instagram presence empowers you to provide exceptional customer service with one-to-one responses and direct communication. Your posts and reels give you the liberty to address problems, explore responses to challenges, and operate with the transparency that validates your service or product value.

Importing Instagram feed content with a more relaxed tone and structure than conventional web landing pages is a bold way to turn up the volume on your socials. Imported feed content brings energy to your website and allows you to deal with any stumbling blocks that come your way calmly, openly, and self-assuredly.

If you've used any POWR plugins or widgets, you know we're all about customization! Our advanced widget functions include:

• Automated image cropping so that every Instagram post you share on your feed instantly fits into your preferred layout and style, with one-click simplicity.
• Tailored feed layouts, so you can pick and choose between social feed sliders, grids, and colorful collages.
• Hover effects to add visual impact, incorporating brand-specific background colors, caption popups, and engagement options into tagged post feeds.

Your site’s social feeds must match the style and feel you’ve incorporated into your Instagram feed, to maintain a consistent flow of content showing your brand’s unique flavor.

Social posts on Instagram facilitate real-time reporting, sharing announcements, promote new product ranges, and more. They are used to compel your audience to connect emotionally with your business – which is why we appreciate that a generic feed plugin doesn’t pack enough of a punch.

Adding Instagram visibility to your site directly improves your social reach, drawing web visitors to your feed and vice versa. Here are some of the tools a POWR Instagram plugin brings to your fingertips:

• Multiple feed capacity – mix up your shares to display a range of content from all the heavy hitters: your widget can share feeds from Instagram, Facebook, YouTube, Tumblr, Twitter, Vimeo, etc. – you get the picture!
• Social sharing buttons – an annoyance of using Instagram is that it can be cumbersome for followers to share content from your feed, limiting the reach of even the most compelling Instagram posts. User-friendly social share buttons allow viewers to broadcast your creations worldwide on any social feed they wish.
• Content moderation tools – choose whether to reserve approval rights, ensuring you select only the best Instagram content to showcase, or display every new Instagram post right away.

Remember, your social feed isn't just a cute conversational resource or a brand advertising exercise. Instagram, as one of the top socials, is used as a key factor in algorithm rankings: the more your content is shared on your feed, the higher you climb on big-ticket search engines!

An Instagram feed plugin is an embeddable app that allows you to display content from your Instagram account’s feed directly on your website.

The widget helps you streamline your messaging and show photos, videos, and announcements posted on your social media to website users.

Showcasing your Instagram feed on your website comes with a lot of benefits. The feed streamlines your promotional messages and builds trust through quality content (and user-generated social proof), which can translate into website conversions and user retention.

The plugin Instagram feed also improves the visibility of your social media content, augmenting your reach and engagement and increasing your social media followers.

You can easily embed an Instagram feed onto your website using a tool (also called a social media aggregator) like POWR’s free Instagram feed app plugin.

You simply connect your Instagram account, design the app as you want it shown, then add the embed code to your website’s editor as the final step.

You’ve got a dynamic and customized Instagram feed all set—done without having to write a single line of code yourself. POWR does all the hard work for you!

To set up your Instagram feed on your website through POWR’s free Instagram feed app plugin, first, log into your POWR account. Click on Create New then choose Social Feed. In the editor, connect the app to your Instagram account by clicking the Add Feed button and choosing Instagram as the Social Feed Type. The next step is to type in your business’s Instagram username (you can also choose to display posts from a hashtag that’s relevant to you), then proceed with customizing the app to match the look of your website. Once everything’s ready, just Publish the app, then add it to your website right from the Editor by following the tutorial.

Remember to set your Instagram account to public or else your feed won’t be displayed on the plugin properly!

The amount of posts that can be displayed on your Instagram feed app plugin depends on the POWR plan you’re currently in.

Free widget plans can show up to six posts at a time, while starter, pro, and business plans can display up to 12, 20, and 20 (more for other social feeds), at a time, respectively.

The frequency in which you’re Instagram feed app plugin refreshes also depends on your POWR widget plan:

• Free - every 24 hours


• Starter - every 12 hours


• Pro - every hour


• Business - every 20 minutes

Adding an Instagram feed to your website can be magic for your engagement metrics since it gives your users another channel to interact with your page and features hashtag feeds.

You get a lower bounce rate, plus you amplify the visibility of your social media content to new customers.